Case Studies

First Industrial Multi-Market Companies Database

First Industrial

Steve Pope teamed up with BHI, the marketing agency for First Industrial to develop an integrated business development and marketing communications program. Applied Marketing was responsible for developing a profile for First Industrial, of the best multi-market companies with industrial real estate needs for First Industrial based on its unique selling propositions.

From that profile Applied Marketing Sciences developed a comprehensive database of companies more than 15,000 companies with locations in multiple US markets where First Industrial owned properties. The database was used successfully for a continuing, targeted marketing campaign aimed at companies who lease industrial space in multiple markets as well as a source for business development leads for First Industrial leasing managers and corporate account professionals.

First Coast Targeting Plan JEA, Jacksonville EDC and Cornerstone Regional Partnership

First Coast

Leigh Ann Howe, as COO at Whittaker Associates, was an integral part of the team that executed the First Coast Targeting Plan. This study was undertaken to create a 5-year target marketing strategy in collaboration with JEA, the Cornerstone Regional Economic Development Partnership, the Jacksonville Economic Development commission, and other entities and individuals known as the First Coast. The overall objective of the process was to create quality jobs and increase capital investment region-wide.

The program involved understanding the First Coast economy, determining the community desires, identifying emerging industries, and compiling target databases around these industries. After all research, 985 companies were identified in the targeted industries which included Aerospace, Financial Services, Information Technology, and Medical Devices.

These companies were compiled into a database and loaded onto an online lead tracking system to be further qualified by direct contact. From this point project partner, Development Counsellors International (DCI) of New York, began making qualification calls that resulted in 65 qualified leads and another 65 long-term leads.