A significant (but likely unmeasured) amount of business falls through the cracks in commercial real estate offices and companies nationwide. New and repeat business slips through the fingers of well-meaning but unaware brokers due to the underutilization of information technology, data-mining techniques and business development management. In many cases, companies that spend millions of dollars annually on broker platforms fail to see these losses as their responsibility. Applied Marketing Sciences identifies systemic business development leaks within a sales organization's own processes and information systems and plugs those leaks to enhance business development opportunities. Applied Marketing Sciences designs custom business development methodology for companies, using state-of-the-art data-mining and software technology to uncover and communicate business opportunities that were previously invisible to the sales organization.
How We Work
Listed below is a sample of questions, organized by categories, for which Applied Marketing Sciences can develop answers through the design and implementation of custom projects, one-time or continuing services, software services or periodic analysis and reporting processes. Consideration of these questions can serve to stimulate senior management thinking as to which aspects of the company's broker platform could most benefit from a systematic and managed approach to business development.
AMS Methodology