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Developing the target profile for a lead generation program is just like charting a map before a long journey. A little planning goes a long way. Upon program engagement, Applied Marketing Sciences will develop the map for your lead generation program. That profile development process includes:
1) Gathering your input on preferred industries and target examples
2) Determining the relevant research parameters
3) Conducting background research on expanding industry sectors
4) Establishing specialized research filters
The result of this profiling is a target company analysis that guides us in identifying companies that are well suited to your locale or organization and who are likely experiencing business events that would predict a need for expansion, consolidation or relocation. Our initial analysis and profiling directs us to the likely prospects, but we don't stop there. Applied Marketing Sciences profiling is a dynamic analysis process in that continuing adjustments will be made to the profile based on feedback from the interaction with prospective companies and the results from previous campaigns.
The key to building a Smart Profile of target companies - companies particularly suited for investment in your community - is to identify the most feasible and desirable companies based on intelligence and research that captures certain factual characteristics (sales or employment growth rates, for example) or the occurrence of events that correlate to expansion, relocation or consolidation (such as top executive changes, acquisitions or mergers). Applied Marketing Sciences maintains an extensive proprietary database of such companies.
State-of-art information resources are utilized to populate the database with key contact information and business intelligence on each Profiled Prospect. With the proliferation of information sources it has become critically important to select the right combination of information resources and the right data from each source. It is not enough to capture data from published sources; we take the extra step to verify the key data and contact information with telephone and website visit verification. Applied Marketing Sciences ensures that key contact information in each of the records in its proprietary database of companies has been verified within the past 90 days, assuring the highest quality leads database available.
The professionals at Applied Marketing Sciences have been successfully profiling, conducting research, monitoring events and predicting corporate behavior for nearly 15 years. This level of experience ensures that every Applied Marketing client is getting the right information on the right targets every time. Experience matters. | | |
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